Privacy Policy
Last Updated: January 2026
Diamond Life Ltd ("we," "us," "our," or "Company") operates diamondlifeltd.co.uk. This Privacy Policy explains how we collect, use, disclose, and otherwise process personal data in relation to our website and services.
Information We Collect
We collect the following types of information:
- Personal Information: Name, email address, phone number, and other contact details you voluntarily provide through contact forms or newsletters.
- Technical Data: IP address, browser type, operating system, device identifiers, and referring URLs.
- Cookies: First-party and third-party cookies to track your activity and preferences.
- Usage Data: Pages visited, time spent on site, clicks, scrolling behaviour, and interaction patterns.
- Affiliate Data: Referral information and conversions related to betting app recommendations.
How We Use Information
We use collected information for:
- Website analytics and performance monitoring
- Affiliate tracking and commission calculation
- Site improvement and user experience optimisation
- Sending newsletters and promotional content (with consent)
- Fraud prevention and security
- Compliance with legal obligations
Cookie Policy
Our website uses the following types of cookies:
- Essential Cookies: Required for site functionality.
- Analytics Cookies: Help us understand user behaviour via Google Analytics and similar tools.
- Marketing Cookies: Used for affiliate tracking and retargeting purposes.
- Third-Party Cookies: Placed by partner casinos and betting platforms.
You may opt-out of non-essential cookies via our cookie consent banner or by adjusting your browser settings. Please note that disabling cookies may affect site functionality.
Third-Party Links
Our website contains links to external casino and betting affiliate websites. We are not responsible for their privacy practices, content, or policies. Each third party maintains its own privacy policy, and we recommend reviewing their terms before providing personal information. Your use of third-party sites is governed by their respective privacy policies, not ours.
Your Rights
Under UK Data Protection Law (including UK GDPR), you have the right to:
- Access your personal data
- Correct inaccurate information
- Request deletion of your data
- Restrict processing
- Object to processing
- Data portability
- Withdraw consent at any time
To exercise these rights, please contact us using the details below. If you believe we have breached your rights, you may lodge a complaint with the Information Commissioner's Office (ICO) at www.ico.org.uk.
Data Retention
We retain personal data only for as long as necessary to fulfil the purposes outlined in this policy:
- Contact information: Until consent is withdrawn
- Analytics data: Up to 26 months
- Affiliate tracking data: Up to 12 months
- Cookie data: In accordance with individual cookie expiration dates
You may request deletion at any time, subject to legal obligations.
Contact Us
For questions, concerns, or to exercise your data rights, please contact:
Diamond Life Ltd
Email: privacy@diamondlifeltd.co.uk
Website: diamondlifeltd.co.uk
We aim to respond to all data requests within 30 days (or as required by law).
This Privacy Policy may be updated periodically. Continued use of our website signifies your acceptance of any changes.